Pikel Designs Story

How a Struggling Designer Accidentally Built a Business That Actually Works

The Entrepreneur I Never Thought I'd Be

Hi, I'm Shalisha Pikel, and I know exactly what it's like to have a beautiful website that doesn't bring you business.

Back in 2023, I was working 16-hour days from my small apartment, barely making rent despite being incredibly passionate about design. I was creating stunning websites for clients, but here's the problem, they were just digital brochures. Beautiful? Absolutely. Business-generating?

Not even close.I was solving the wrong problem.

Where It All Started

Growing up, I faced learning disabilities that made me feel like a failure in school. But art? Art was different. In high school, while my classmates struggled with Photoshop, I was already creating movie poster-inspired designs that blended realism with futuristic elements. My art teacher saw something special: "Don't forget me if you become famous one day."

But here's the irony in college, website design was my worst subject. I almost failed because coding reminded me of the math struggles from my childhood. I refused to touch website development for years.

Fast-forward to 2023: I'm a freelance designer, desperately

searching for leads, wondering why my gorgeous websites weren't translating into business growth for my clients or for me.

The Turning Point

Everything changed during a coffee meeting in December 2023. I walked in saying "I need more leads," convinced that was my problem. But after listing 30 warm contacts I already had, I learned the hard truth: I didn't have a lead problem. I had a sales process problem.

More importantly, I realized my clients had the same issue. They didn't need prettier websites—they needed websites that actually worked as business tools.

The Transformation

That realization sparked everything. Within three months, I went from struggling to hit $2,000 monthly to consistently generating $10,000+ by focusing on one thing: business results, not just beautiful design.

I stopped asking clients about font preferences and started asking about their customer journey. Instead of showing them color palettes, I showed them conversion strategies. Rather than delivering websites and walking away, I became their long-term growth partner.

The results speak for themselves: 300% business growth in less than 12 months.

The Pikel Difference

Results-Driven Partnership

What makes Pikel Designs different isn't just Shalisha's design talent—it's her journey. Having struggled to grow her own business, she intimately understands what her clients face. She's been in their shoes, working 16-hour days, wondering when the next paycheck will come, desperately seeking growth

This experience shaped Pikel's unique approach:

Results-focused

Every design decision is measured by business impact, not just visual appeal

Partnership Model

I don't want to be a one-way street. I want that partnership where we're building their business together

Industry Expertise

Deep understanding of what works for home services, real estate, financial services, and business services

Ongoing Optimization

Digital marketing is never 'set and forget.' We continuously refine strategies based on performance data

We are not your waitress, we’re your strategist. So don’t work with us if you want to tell us exactly what to do.

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Pikel Designs Success

From $500 Websites to 10K+ Partners

From 2023- 2024 Pikel Designs has grown 300% in less than 12 months. Shalisha works with clients paying $5,000-$10,000 instead of $500. She's built recurring revenue streams that provide stability while delivering ongoing value. Most importantly, she's seeing her clients achieve the growth she once desperately sought.

"When I show clients their analytics and they see real results, it makes me so happy," she beams. "I'm actually delivering what I always wanted to deliver—business growth."

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Who We Are

Our foundation is built on creating measurable results through strategic digital partnerships that drive real business growth.

Our Mission

To help businesses create data-driven digital strategies that generate measurable growth, increase visibility, and build lasting customer relationships.

Our Vision

To create a world where every business website functions as their best salesperson, driving growth through strategic digital partnerships.

Brand Purpose

We turn your digital presence into a revenue engine that consistently delivers qualified leads, nurtures relationships, and drives bottom-line growth.

Ready to Transform Your Online Presence?

Your website should be your best salesperson, working 24/7 to attract prospects and generate qualified leads. Let's discuss which package aligns with your growth goals and create a customized strategy for your business.